Coca-Cola Company (KO)

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The Ockham Research ratings methodology is a simple one. We review the historical ranges of various metrics for every security we follow. Based upon those ranges, we can determine where exactly a stock's price is relative to where it has been historically. This simple approach means that stocks rated positively are expected to outperform their peer universe while stocks with a negative rating are expected to underperform their peer universe. As with all research ratings and methodologies, investors need to understand that significant additional study and analysis may be necessary to identify an appropriate investment thesis. The Ockham Research ratings are provided for informational purposes only, and should be utilized .only in the context of a complete investment plan.

“Strong Buy” ratings are reserved for the most undervalued stocks by our methodology.  Essentially, a stock rated “Strong Buy” will be priced significantly below its historical per share average annual low valuation metrics.  So, following our logic, these securities would need substantial price appreciation over the long term to come back into what we have calculated as the historically normal range.

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“Strong Sell” ratings are reserved for the most overvalued stocks by our methodology. Essentially, a stock rated “Strong Sell” will be priced significantly above its historical per share average annual high valuation metrics. So, following our logic these securities would need substantial price erosion over the long term to come back into what we have calculated as the historically normal range.

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